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Have you decided what to do with your wedding gown once your big day is over?

While the most common answer from most brides may be that they will store their precious wedding gowns, an increasing number are taking a radical stance. Newlyweds are wearing their wedding dress one last time for a dramatic photo shoot, a new tradition known as “trashing the dress”.

The “Trash the Dress” photo shoot is one of the latest trends in wedding photography in which a bride decides to ruin their dress by getting it wet, dirty or torn, normally the day after the wedding. This unique experience is a symbolic declaration that the wedding is over and is an alternative to storing the dress.

The idea of destroying a wedding dress originated in Hollywood in 1998 when Meg Cummings of the TV show Sunset Beach ran into the ocean in her gown after her wedding was interrupted. In 2001, Las Vegas wedding photographer John Michael Cooper pioneered a creative artistic movement in the world of wedding photography by asking newlyweds to pose in unusual settings.

Trashing your dress in the Riviera Maya will certainly be one of the most daring, dramatic and romantic memories of your life.  Add an unexpected touch to your wedding video and photo album by capturing the elegance of your wedding ceremony and then later revealing your daring and creative side.

The concept is to unwind and let your creativity flow as you enjoy wearing your dress one last time in a new and liberating way. You can take a creative approach to your photo session by walking through tropical rainforests, dipping into a pool or heading into magical cenotes and fantastic underground caves only found in the Riviera Maya.

Marissa and Louis got married at our luxurious resort on October 2010 and had a “trash the dress” photo shoot by the beach and a spectacular cenote. Photos courtesy of Del Sol Photography.

Brides who have embraced the trend state that the “Trash the Dress” experience and photo shoot bestows their gowns with new life, instead of simply sitting in the closet.

So trash the dress, brides! It will be one of the few times you will truly enjoy getting dirty.