The best way to have people engage with you is by making them feel like they are part of your family.
That’s what Hacienda Tres Ríos did on Friday, February 11th, 2010, when their social media team organized its first Facebook contest since the creation of their fan page in May 2009.
As a celebration for reaching 1,500 fans on Facebook, the team organized a contest for their respective fans to thank them for being active supporters of our eco-friendly luxury resort; for recommending the page to family and friends; and for sharing their pictures and experiences with us.
The “How Big a Fan Are You?” contest involved answering 15 live trivia questions about the resort on our Facebook wall. The contest began at 11:00 a.m. and while most people were at work during that time, we were surprised to see over 50 fans participating in the live contest!
The first person to answer the question correctly was automatically entered in a raffle for a chance to win a stay at Hacienda Tres Ríos Resort. Once all the questions were answered, the raffle began with a total of 21 entered fans.
The raffle winner was Kelly Lewis from Ohio in the United States. Kelly had just returned from a visit to our resort the previous week and was extremely surprised to hear her name declared as the winner. “I couldn’t believe I actually won, since I had just returned one week ago from the beautiful resort!” said Kelly.
Announcing the winner was done live via Ustream so viewers could get to know our team on a more personal level. The winning prize included a 3-day, 2-night, all-inclusive stay for two people at our endless luxury Hacienda Tres Ríos Resort in the Riviera Maya, México.
“We are currently under more than a foot of snow — with our two children. We were at the resort (without the kids!) for the first time from Jan. 30 – Feb. 6th. It’s a beautiful, relaxing place. We’ve never been so pampered! My favorite spot was in a bed on the beach. We were coming purely for relaxation and that goal was surely met!”
The contest turned out to be a great success, and Hacienda Tres Ríos is planning to increase its number of contests in the future. When asked for the opinions of others, most agreed: “We love trivia contests, so participating on Facebook was fun, and using Ustream was a fun way to reveal the winner!”
Congratulations again, Kelly!
To view pictures of Kelly’s vacation experience with us, please visit our Flickr page.