The Hola Riviera Maya website, through its Facebook fan page, conducted its first photo contest, “Say Hola Riviera Maya!” to invite more people to become fans of their Facebook page, but most importantly, to encourage people to visit the Riviera Maya.
About 5,700 fans of the group’s fan page participated in posting pictures, and voting and commenting on participants’ photos. With 60 “likes” on Facebook, a 19-year-old from Monterrey—David Ernesto Lozano
—was named the contest winner. His photograph, a view of the ocean and beach at Hacienda Tres Ríos
Resort, earned him a Sony Handycam DCR-SX40 sponsored by Hola Riviera Maya.
As a special thank you to David for sharing his vacation experience
with us and promoting our resort, he received a 3-day, 2-night, all-inclusive
stay for two people. We congratulate David for his fantastic photo and enthusiasm for our resort.
Out of 18 finalists, David’s photo was described by fans as showing the complete tranquility that would invite guests to enjoy the warm, sandy beaches of the Riviera Maya at our world-class resort.
The director of the Tourism Promotion Trust for the Riviera Maya, Javier Aranda Pedrero, oversaw the photography contest in Monterrey, Nuevo Leon, in front of media outlets. Aranda invited attendees to visit the Riviera Maya and to share information about this piece of paradise through online social networks.
When travelers return home, they share the splendor of their pictures with friends and family who begin planning their own vacations after being awed by the beautiful images and inspired by hearing tales of paradise on Earth. With this idea in mind, the travel industry is catching on to this word-of-mouth advertising to encourage travelers to return to see old friends and maybe even meet new ones.
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